It is a standard TCP socket (not a websocket).
You cannot send key value pairs like you show.
Instead you would send on the data like
024512
And then configure the ascii datalinq source to look for minutes in bytes 1&2, seconds in bytes 3&4, and shot clock in bytes 5&6.
You can use any start and end header you like (for example, Carriage Return and Line Feed at the end of the packet).
#XPression